1. This was our first try

—>> The idea behind the lines under the words is to show steps - for Sidi.

2. Our Second Try

–>> Just trying our a new color with a thinner font.

3. Our Third Try

–>> Went back to the original font and colors, however, tried the ladders in the letter ‘I’ didn’t quite make us commit to it.

4. Our Fourth Try

–>> This time new font, with just lines under the words to represent the steps. We were actually quite committed to this and had this as our final logo for a good month until…

5. Our Fifth Try

–>> This is was actually our final logo where we aligned the words in the same line and got rid of the steps, but instead added the arrows pointing up, to show the climbing up the ladder of success. One little detail was missing.

6. Our Final Logo

–>> Just added the shadow. Kind of like adding cuff links to complete that Tuxedo. We think it works. What do you think?